2003/10 - tesa® TwoFace Label: for packaging ideas with vision

It is not only the contents that count: appealing and creative packaging helps to highlight products at point of sale and to distinguish them from competitors, thereby increasing sales.

The new design idea for cosmetics and toiletries like shampoos, bathing lotions and skin care products or for cleaning agents and trendy drinks is offered by Swiss company tesa-Bandfix AG: the new tesa TwoFace Label was specially developed for transparent packaging materials with transparent or varnish like contents.

tesa® TwoFace Label can be imprinted on both sides. The printing on the label's reverse side can be read through the container. This offers additional design opportunities that can be used for additional information or eye catching effects directly on the product.

tesa® TwoFace label is efficiently produced in a single production step. It is imprinted on the reverse side in high quality offset printing, coated with adhesive, turned around, then imprinted on the front side and cut out. Additional images can be integrated on the reverse side of the label.

The special production process developed by tesa-Bandfix AG offers a wider variety of design options and better print quality on both sides than the conventional, costly hot stamping foil process.

tesa-Bandfix AG with head office in Bergdietikon / SWITZERLAND employing 155 people is the most important label producer of
tesa SE and at the same time acts as distributor of all tesa products in Switzerland. Customers amongst others are: Nestlé, Novartis, BASF, Beiersdorf (Nivea) and German Post Office. Roughly 45 % of annual sales result from world wide exports.