Trade press - DIY stores turn "green"

In times of climate change, dwindling resources and economic crises, a healthy and sustainable lifestyle is gaining importance. Already today, more than a third of the population in Western countries counts among the so-called LOHAS (Lifestyles of Health and Sustainability. Source: Zukunftsinstitut). According to experts, chances are good that the trend in the medium term will include half of the population. A development that opens interesting new business areas also for hardware stores and DIY shops. "Green" in traditional quality Starting in summer 2012, tesa offers DIY dealers the right solutions for masking, fixing and repairing. After the successful launch and the positive sales trends of tesa ecoLogo® products for offices, the trademark introduced in 2010 will now highlight particularly environmentally friendly products in hardware stores and DIY shops. Solvent-free adhesives and mainly bio-based or recycled materials and packaging are the key environmental benefits. Thanks to years of research, a perfect correlation between environmental protection and tesa's high quality requirements has emerged. All ecoLogo® adhesive products are absolutely reliable and easy to use."Green" masking, fixing and repairingThe new tesa ecoLogo® products for the DIY sector include the high quality painter's tape Eco Premium for clean paint and varnish borders. With a paper substrate, which is produced without the use of chemical bleaching agents, and a solvent-free adhesive substance based on natural rubber, the masking tape can be used indoors on almost any surface. The double-sided adhesive tape tesa® Eco Fixation is multifunctional and can be used for example also for flooring. The substrate is made of 100 percent recycled plastic; the solvent-free adhesive also features a release paper made of unbleached material. By the name tesa® extra Power Eco Repair, a fabric tape made of mainly bio-based materials guarantees ecologically correct repairs. The range is completed by tesapack® Eco & Strong, made of 100 percent recycled plastic and already customary in offices. Environmentally friendly products for more growthThanks to the growing ecological awareness in large portions of society, the tesa ecoLogo® assortment in hardware stores and DIY shops promises a sustainable growth. Product launches are accompanied online and offline by targeted advertising and promotional activities. For a perfect sales environment, tesa supports retailers in points of sale among other things with expressive displays, videos, consumer brochures and other communication activities. The eye-catching presentation is welcomed by environmentally conscious consumers. This results from a study by Dähne Publishing: More than two-thirds of consumers would like to see DIY and home improvement stores clearly mark sustainable and environmentally friendly products. The environmentally friendly tesa products can be identified in stores not only by the specifically designed logo, but also by the striking green packaging. Easily understandable symbols inform about the exact ecological product advantage.Traditionally a "green" pioneer The consistent introduction of sustainable products is the result of a long-term strategy: Since many years tesa pursues ambitious and binding targets to conserve energy and reduce waste and emissions of carbon dioxide. Furthermore, the development of environmentally friendly production technologies is an integral part of research activities. Today several patented technologies ensure that most of the products are manufactured without the use of solvents.